| NCID | BA34781519 |
| タイトル | A big ticket : sports and commercialism / Evaleen Hu |
| 出版者 | Minneapolis : Lerner , c1998 |
| 形態 | 96 p. : ill. (some col.) ; 24 cm |
| 注記 | Includes bibliographical references (p. 88-93) and index
Summary: Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more |
| 分類 | LCC:GV716
DC20:338.4/3796 |
| 件名 | LCSH:Sports -- UnitedStates -- Marketing -- Juvenileliterature
LCSH:Sports -- Economicaspects -- UnitedStates -- Juvenileliterature
JVSH:Professionalsports -- Marketing
JVSH:Professionalsports -- Economicaspects
JVSH:Sports -- Marketing
JVSH:Sports -- Economicaspects
|
| 著者情報 | *Hu, Evaleen <>
|
| 和洋区分 | 洋 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 出版国 | アメリカ合衆国 |
| ISBN | 0822533057
|
| 番号 | LCCN : 96040984 |