NCID | BA20805266 |
タイトル | Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox ; with the assistance of Rex V. Brown |
出版者 | New York : McGraw-Hill , c1969 |
形態 | xii, 788 p. : ill. ; 24 cm |
注記 | Case material from the Harvard Graduate School of Business Administration Includes bibliographical references and index |
分類 | LCC:HF5415.13 DC:658.83 |
件名 | LCSH:Marketing -- Management
LCSH:Marketingresearch
LCSH:Managementinformationsystems
|
著者情報 | Buzzell, Robert D. (Robert Dow), 1933- Brown, Rex V. Harvard University. Graduate School of Business Administration Harvard University. Graduate School of Business Administration
|
和洋区分 | 洋 |
標題言語 | 英語 |
本文言語 | 英語 |
出版国 | アメリカ合衆国 |
番号 | LCCN : 74085156 |