| NCID | BA20805266 |
| タイトル | Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox ; with the assistance of Rex V. Brown |
| 出版者 | New York : McGraw-Hill , c1969 |
| 形態 | xii, 788 p. : ill. ; 24 cm |
| 注記 | Case material from the Harvard Graduate School of Business Administration
Includes bibliographical references and index |
| 分類 | LCC:HF5415.13
DC:658.83 |
| 件名 | LCSH:Marketing -- Management
LCSH:Marketingresearch
LCSH:Managementinformationsystems
|
| 著者情報 | Buzzell, Robert D. (Robert Dow), 1933-
Brown, Rex V.
Harvard University. Graduate School of Business Administration
Harvard University. Graduate School of Business Administration
|
| 和洋区分 | 洋 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 出版国 | アメリカ合衆国 |
| 番号 | LCCN : 74085156 |