NCID | BA67455383 |
タイトル | Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario |
出版者 | Boston, Mass. : Harvard Business School Press , c2004 |
形態 | x, 467 p., [16] p. of plates : ill. (some col.), facsims. (some col.), ports. (some col.) ; 25 cm |
内容注記 | Getting started, 1837-1890 From commodities to consumer goods Assembling the elements of the enterprise, 1890-1945 Science in the washing machine An explosion in consumer products Procter & Gamble reinvents the paper products business Crest : a therapeutic breakthrough in oral care Learning from Augusta, Lima, and Albany Competition and global expansion Learning to compete in Japan The diaper wars En rio revuelto Pantene Reshaping Procter & Gamble Rewriting the rules Winning in the white space Ivory, Crest, and Olay Prescription for growth in health care Challenges in China
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注記 | Includes bibliographical references and index |
分類 | LCC:HD9999.S74 DC22:338.7/67 |
件名 | LCSH:Procter&GambleCompany -- History
LCSH:Brandnameproducts -- UnitedStates -- Casestudies
LCSH:Productmanagement -- UnitedStates -- Casestudies
LCSH:Soaptrade -- UnitedStates -- History
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著者情報 | Dyer, Davis Dalzell, Frederick Olegario, Rowena <>
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和洋区分 | 洋 |
標題言語 | 英語 |
本文言語 | 英語 |
出版国 | アメリカ合衆国 |
ISBN | 1591391474
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番号 | LCCN : 2003019396 |