| NCID | BA07090027 |
| タイトル | Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz |
| 出版者 | Chicago, Ill. : American Marketing Association , 1985 |
| 形態 | xiv, 220 p. : ill. ; 28 cm |
| 注記 | Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division
Includes bibliographies |
| シリーズ名 | Proceedings series
|
| 分類 | LCC:HF5415.123
DC19:658.8/02 |
| 件名 | LCSH:Communicationinmarketing -- Congresses
|
| 著者情報 | Houston, Michael J.
Lutz, Richard John, 1947-
American Marketing Association. Educators' Conference
American Marketing Association. Marketing Education Division
|
| 和洋区分 | 洋 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 出版国 | アメリカ合衆国 |
| ISBN | 0877571775(pbk.)
|
| 番号 | LCCN : 85006090 |