| NCID | BA2030662X |
| タイトル | Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow |
| 出版者 | Lincolnwood, Ill. : NTC Business Books in association with the American Marketing Association , c1992 |
| 形態 | xiv, 144 p. : ill. ; 24 cm |
| 注記 | Includes bibliographical references (p. 119-134) and index |
| 分類 | LCC:HF5415.127
DC20:658.8/348 |
| 件名 | LCSH:Marketsegmentation -- UnitedStates -- History
LCSH:Youthasconsumers -- UnitedStates -- History
LCSH:Marketing -- UnitedStates -- History
LCSH:Advertising -- UnitedStates -- History
|
| 著者情報 | Hollander, Stanley C., 1919-
Germain, Richard
Tedlow, Richard S. 1947-
|
| 和洋区分 | 洋 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 出版国 | アメリカ合衆国 |
| ISBN | 0844234567
|
| 番号 | LCCN : 92013905 |