| NCID | BA67455383 |
| タイトル | Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario |
| 出版者 | Boston, Mass. : Harvard Business School Press , c2004 |
| 形態 | x, 467 p., [16] p. of plates : ill. (some col.), facsims. (some col.), ports. (some col.) ; 25 cm |
| 内容注記 | Getting started, 1837-1890
From commodities to consumer goods
Assembling the elements of the enterprise, 1890-1945
Science in the washing machine
An explosion in consumer products
Procter & Gamble reinvents the paper products business
Crest : a therapeutic breakthrough in oral care
Learning from Augusta, Lima, and Albany
Competition and global expansion
Learning to compete in Japan
The diaper wars
En rio revuelto
Pantene
Reshaping Procter & Gamble
Rewriting the rules
Winning in the white space
Ivory, Crest, and Olay
Prescription for growth in health care
Challenges in China
|
| 注記 | Includes bibliographical references and index |
| 分類 | LCC:HD9999.S74
DC22:338.7/67 |
| 件名 | LCSH:Procter&GambleCompany -- History
LCSH:Brandnameproducts -- UnitedStates -- Casestudies
LCSH:Productmanagement -- UnitedStates -- Casestudies
LCSH:Soaptrade -- UnitedStates -- History
|
| 著者情報 | Dyer, Davis
Dalzell, Frederick
Olegario, Rowena <>
|
| 和洋区分 | 洋 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 出版国 | アメリカ合衆国 |
| ISBN | 1591391474
|
| 番号 | LCCN : 2003019396 |