| NCID | BB26231611 |
| タイトル | Marketing management : an Asian perspective / Philip Kotler ... [et al.] |
| 版次 | 7th ed. |
| 出版者 | Harlow : Pearson Education , c2018 |
| 形態 | xxvi, 845, 15, 31, 10, 3, 26 p. : col. ill., col. ports. ; 28 cm |
| 注記 | "Authorized adaptation from the United States edition, entitled Marketing Management, 15th edition, ... by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc c2016"--T.p. verso
Other authors: Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong
Includes bibliographical references and indexes |
| 件名 | LCSH:Marketing -- Asia
LCSH:Marketing -- Asia -- Management
|
| 著者情報 | Kotler, Philip, 1931-
Keller, Kevin Lane, 1956-
Ang, Swee Hoon
Tan, Chin Tiong
Leong, Siew Meng, 1956-2013
|
| 和洋区分 | 洋 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 出版国 | イギリス |
| ISBN | 9781292089584
|
| 無効/取消ISBN | 129208958X
|