| NCID | DA01383299 |
| 名称(HDNG) | Schmalensee, Richard, 1944- |
| 生没年(DATE) | 1944- |
| 注記(NOTE) | His The economics of advertising, 1972
b. 2/16/44
His Perceptual maps and the optimal location of new products, 1986: t.p. (Richard Schmalensee, Sloan School of Management, MIT) |
| LCAID | 79018035 |