関連資料一覧:(本学所蔵)
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件名:LCSH:Marketing -- Casestudies
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| 資料名 | 所在 |
1 | Analysis and decision making : cases for marketing management / [by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson. -- Prentice-Hall, 1971]. | 図書館(書庫) 675:M429a |
2 | Cases and readings for marketing for nonprofit organizations / [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb ; pbk.. -- Prentice-Hall, c1983. | 図書館(書庫) 675:C |
3 | Fundamentals of marketing / William J. Stanton. -- 7th ed. -- McGraw-Hill, c1984. -- (McGraw-Hill series in marketing). | 図書館(書庫) 675:S |
4 | The IBM way : insights into the world's most successful marketing organization / by Buck Rodgers, with Robert L. Shook ; , : pbk. -- 1st ed. -- Harper & Row, c1986. | 図書館(書庫) 548.2:R |
5 | Marketing : a critical introduction / Chris Hackley ; : pbk, . -- SAGE, 2009. | 図書館(書庫) 675:H |
6 | Marketing : a critical textbook / Nick Ellis ... [et al.] ; : hbk, : pbk. -- Sage, 2011. | 経済 675:E |
7 | Mismarketing : case histories of marketing misfires / Thomas L. Berg. -- Nelson, 1971. | 図書館(書庫) 331.8:B |
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